Assignment : Final Project
This week, you will finalize your marketing plan for the V Fusion + Energy product line. Incorporate your instructor's feedback from Week 3 into this final submission.
Complete the following for your marketing plan:
• Outline your product, branding, and packaging strategy.
• Discussed how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future.
• Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?
• Develop your pricing and promotional strategy. How will it focus on your target market?
• Define Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?
submit a 4-5-page paper written in APA format. Search the South University online library for peer reviewed articles to justify your marketing plan. Include a minimum of three peer reviewed articles for your paper.
Additionally, you have been asked to prepare a presentation to present your marketing plan to the executive leadership team. Prepare a 10-15-slide PowerPoint presentation to present your plan to the executive staff for approval. Use the notes section to represent the highlights of your presentation. In your PowerPoint, be sure to cover the following:
• Cover page
• Agenda
• Product Overview
• Marketing Environment
• Competitive Analysis
• Target Market
• Positioning Strategy
• Research Study Proposal
• Product, Branding, and Packaging Strategy
• Distribution Strategy
• Pricing Strategy
• Promotional Strategy
• Summary
Assignment Grading Criteria Maximum Points
Outlined an appropriate product, branding, and packaging strategy. 30
Described how the firm will position itself against the competition. 30
Developed a distribution strategy including the retail outlets which will sell the product. Stated how the firm will manage its supply chain. 30
Developed an appropriate pricing and promotional strategy. 30
Defined integrated marketing communications and how their promotional strategy will provide clarity and consistency across multiple mediums. 30
Submitted a PowerPoint presentation containing all elements of the marketing plan. Utilized the notes section of PowerPoint. 60
Paper and Presentation Components:
• Organization
• Style
• Usage and Mechanics
• APA Elements