Assignment:
Instructions: In the second part of the assessment, students work in groups to develop a business model for entering their company into a new international market, and then present their findings in a proposal to their company's Board of Directors.
Working in groups to prepare a document of no more than 3000 words, students will build a case to substantiate their arguments and propose a strategy for entering their business model into a new international market. The document should address the following elements:
• A rationale for the proposed business model and the reasons for the decision to enter the company into a new international market;
• A market entry strategy for an international business that attends to the key leadership, marketing and human resource management issues that arise from
the international business context.
• Analysis of the financial risks of the international business model, making recommendations for specific business contexts and circumstances, and alternate financing strategies.
• Description of strategies to show leadership in environmental sustainability, social justice and human resource development.