Determining the effect on sales of competitor


The managers of a food company are interested in determining the effect on their sales of a competitor"s television advertisements.

An analysis of sales records for the last 120 weeks gives the following results:



Level of sales


(no. of weeks)


Low

Medium

High

Total

Competitor advertised

$32

$14

$18

64

Competitor did not

21

$12

$23

56

advertise





Total

53

26

41

120

Assuming that these past data are a reliable guide to the future, determine the probability that next week:

(a) The competitor will advertise;

(b) Sales will not be high;

(c) Medium or high sales will be achieved;

(d) Either the competitor will advertise or only low sales will be achieved;

(e) Either the competitor will not advertise or high sales will be achieved.

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Finance Basics: Determining the effect on sales of competitor
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