Assignment: Pricing Strategies
Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.
Be sure to include the following in your report:
a. Determine your price objective with your justification.
b. Determine the demand of your service and how this influences your pricing strategy.
c. Estimate your cost elements and analyze how this will influence the price of your service.
d. Propose a competitive price analysis.
e. Select your pricing method and determine your final price along with your justification.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.