Discussion:
Learning to Love the Data Explosion. Realizing the promise of analytics for improved targeting, lead management, and decision making.
Preparing for the B2B Social Buyer. Determining the right marketing balance for traditional buyers and the new social buyer.
Sales Channel Enablement. Improving the impact from your portfolio of enablement activities across direct and indirect sales channels.
Next Generation Account-Based Marketing. Optimizing the model, mix, and staffing across the entire sales and delivery cycle.