Assignment:
For some businesses not focused on sustainability, value may be solely determined outside the customer's focus on green behavior. For example, if the burger tastes good, the customer will buy it.
In the case of sustainable products, meaning those products made with effort to be environmentally and socially responsible, sustainability plays a large role in the customers' decisions to buy, or are central to the company's brand.
Identify a Saudi business that may not yet be focused on sustainability, and imagine that they wish to deliver products that are more socially, environmentally, and economically superior.
For main introduction
Magan, C. (2010, Nov 10). Students play key role in helping universities go green. Dayton Daily News
Describe the total value proposition from a sustainability perspective.
See this article to do these parts: Hillyard, M. (2008). How american scholars can help arab colleges. The Chronicle of Higher Education, 55(10), n/a.
In that total value proposition discussion, include a discussion of use values, and nonuse values for the business' green products. How should the business determine WTP, WTA, or consumer surplus?
4-page paper, address the issues listed above.
Enclosed are more references
Ralph, M., & Stubbs, W. (2014). Integrating environmental sustainability into universities. Higher Education, 67(1), 71-90.
Davey, E. (2017;2016;). Recapturing the learning opportunities of university sustainability indicators. Journal of Environmental Studies and Sciences, 7(4), 540-549.
Bice, S., & Coates, H. (2016). University sustainability reporting: Taking stock of transparency. Tertiary Education and Management, 22(1), 1-18.
Gamage, P., & Sciulli, N. (2017;2016;). Sustainability reporting by australian universities.Australian Journal of Public Administration, 76(2), 187-203.
Yusuf, N. (2014). Delivering long-term sustainable growth through investment in young people - Saudi Arabia. International Journal of Business and Economic Development, 2(3), 96-108.
McWilliams, A., & Siegel, D. S. (2011). Creating and capturing value: Strategic corporate social responsibility, resource-based theory, and sustainable competitive advantage. Journal of Management, 37(5), 1480-1495.
Hillyard, M. (2008). How american scholars can help arab colleges. The Chronicle of Higher Education, 55(10), n/a.