Guidelines for Case Analysis
Organization
Break the analysis into the following major headings:
Company Situation
Recommendations
Appendix Financial Ratios, Industry Analysis, Five Forces Analysis, SWOT, SGM, etc.
In addition, use the subheadings described in this document to break up long sections.
Style
Use APA style which means double space throughout-do not add any additional space between paragraphs. Be sure to indent the first word of each new paragraph. Do not have long paragraphs containing a variety of related but different topics-break into smaller paragraphs for organization and ease of reading. Use a topic sentence to clarify the purpose of each paragraph. Number the pages starting with the Introduction , e.g., do not include the title page.
Start each of the major sections with an introduction that briefly characterizes and sets the stage for the section. Also at the end of each significant section, summarize with a paragraph capturing the key strategic findings of your analysis for that section. Do not make comments like "The case did not provide information on . . ." You do not need to site the textbook or case. Eliminate personal pronouns such as I, we, etc.
Staple or clip the paper in the upper left hand corner-no binders, please.
Show Impact
Your job is not to "spill back" the facts from the case. Assume that the person who reads your write up will have read the case carefully. Support your statements of analysis with brief examples from the case information. Your focus should be on the impact, effect, and strategic implications of your analysis. Do not overlook exhibits in the case with additional data.
Apply Tools and Vocabulary
Demonstrate that you understand and can effectively apply the tools of strategic analysis: macro environment, driving forces, key success factors, industry analysis, financial analysis, SWOT, strategic group map and the nine cell industry attractiveness, competitive strength matrix. An effective case analysis effectively incorporates the language of strategic analysis throughout.
Company Situation
Financial Analysis:
Determine Growth rate of the industry and the industry stage
Determine Zara Market share and define whether Zara market share is increasing or decreasing
Calculate the financial ratio for all 4 companies. Use the Below table.
Write minimum of one paragraph about the above findings.
Company Market Share:
Company A market Share= {Company A total sales (Net operating revenue)/(total sales or revenues of all other companies in the industry + Company A) /100}
Calculate the financial ratio for all 4 companies. Use the Below table.
Calculate the below ratios for all 4 companies. Put the table in the appendix of your assignment Paper. Refer to Page 240-241 for ratios formula.
| Financial Ratios - 2011 |
Indetix |
Benetton |
GAP |
H&M |
| Profitability ratios: |
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| Gross profit margin |
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| Operating profit margin |
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| Net profit margin |
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| Liquidity ratios: |
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| Current ratio |
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| Working capital or quick capital |
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| leverage ratios: |
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| Debit to asset ratio |
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| Debit to equity ratio |
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| Activities ratios |
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| Days of inventory |
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| Inventory turnover |
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| Average collection period |
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| Growth Ratios |
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| Changes in operating revenue |
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| Changes in Cost of Goods Sold |
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| Changes in net income |
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| Changes in total assets |
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| Changes in total equity |
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Attachment:- ZARA Chic and Fast Fashion.pdf