Create the Positioning and Branding portion of the Marketing Communications Plan using the business and information presented in the case study.
• In 400-600 words, answer the following: Determine branding for the restaurant. Does the restaurant need a new brand and/or name? Explain. Design a logo. (This may be scanned into a pdf document)
• In 400-600 words, create the positioning statement for the restaurant.
• Using feedback, update and make changes to the previous section of the plan.