Homework
Create a 10 to 15 slides presentation to add to your individual homework.
Prepare an introduction or executive summary.
Develop a deployment strategy and schedule for introducing the innovation project to the market.
Determine key go-to-market considerations, which may include plans for:
o Advertising
o Marketing
o Sales channels/distribution
o Communications or promotion
Estimate the cost and analysis for:
o Development or manufacturing
o Delivery
o Infrastructure and product support
Estimate high-level financial considerations, including the potential size of the market for the company and profitability.
Justify the innovation investment.
Determine alternative investments or a non-investment (i.e., what if the executive team disapproves the project?).
Determine future product plans, evolution, etc. (e.g., what's next for this product in the market?).
Conclude with a recommendation or call-to-action statement.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.