Homework: Marketing Conference PUTTING IT ALL TOGETHER
Length: 10 to12 pages.
PUTTING IT ALL TOGETHER The conference is moving into coming to a close. Over the past several weeks, you and your colleagues have developed most of the components of a Marketing Strategy. Now it is time to put the pieces together into a final draft. THE PLAN SO FAR Using this template, complete your Final Plan which should include the following:
i. Objectives & Mission Statement
ii. Target Market
iii. Competition
iv. Product/Service Feature
v. Core Strategy
vi. Marketing Mix: Communications & Promotion
vii. Pricing Strategy
THE COMPONENTS: Take the content you have already written in previous weeks and add the following components to create your final plan:
a) Abstract, Introduction, Conclusion, Update your Reference List
b) Channels of Distribution: Specify the type of distribution channel you will use and include rationale.
c) Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.