Problem 1: Discuss with your colleagues your most recent client project, which is a computer company. You are designing the media plan for one brand and its product model. Specify this information in your discussion.
Problem 2: To design an effective plan, you know that social media is a large part of any marketing communications campaign today. Discuss the following with your colleagues:
- One challenge of promoting your computer brand in the market place today, and why?
- A brief explanation of how advertising and public relations can help make the brand more visible.
- One social media marketing technique that may help increase your brand's visibility, and why?