ASSIGNMENT
DESCRIPTION:
You are required to demonstrate your ability to assess, analyse and describe the process of setting up a small business by way of a report. The report will clarify your business idea and define your long-term objectives.
Select a business type of your own choosing and compile a report. The report should be in sections, each relating to the assessment criteria, however you should put the report together in the way you wish ensuring it is professionally presented. You will be asked to ‘present' your work to the class using your choice of presentation delivery method.
LEARNING OUTCOMES
1. Have an understanding of the local business environment for a small business
2. Have an understanding of how market research can be used
3. Demonstrate an understanding of the role of promotion
4. Have an understanding of legal constraints
5. Have an understanding of the nature and role played by competitors
Task
1.1 Examine local business conditions relating to business idea.
1.2. Explain sources of free advice for own business idea
1.3. Explain sources of grants and loans for own business idea.
2.1. Design a Market Research Questionnaire
2.2. Pilot the Market Research survey
2.3. Analyse the results of the survey
2.4. Evaluate the effectiveness of the questionnaire/survey
3.1. Design an advertisement for either print or Web
3.2. Explain how the advert will reach the Target Market
3.3. Evaluate various promotional activities and justify which will be used
4.1 Identify and examine legal issues affecting the business
5.1 Identify competitor prices and justify own pricing strategy.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.