Design a formal process to determine if ideas that are

Question

As a partner in a small communications firm, you have noticed that your fellow partners and several employees have mentioned new product ideas they felt were worth pursuing, but that none of these ideas have been pursued. Design a formal process to determine if ideas that are presented are worthy of market testing. Include and explain the following:

Likely sources of new product or business ideas

Data gathering and factual analysis

Ability to make creative leaps

Need for fit with organization strengths and goals

Confirmation of commercial viability

The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.

Answer 1

Consider the case scenario illustrated below and address the following tasks. Scenario: As a partner in the small communications firm, you have observed that your fellow partners and some employees have illustrated new product ideas they felt were worth pursuing, however that none of such ideas have been pursued. Design a formal procedure to find out if ideas which are presented are worthy of market testing. Comprise and describe the following: 1) Possible sources of new product or business ideas. 2) Data gathering and factual assessment. 3) Capability to make creative leaps. 4) Require for fit by organization strengths and goals. 5) Confirmation of commercial viability. The final paragraph of your initial post must sum up the one or two main points which you are making in your primary response.