Problem:
I will appreciate if you can provide guidance and websites that will help me to develop the thefinal component of the Strategic Marketing Plan is the Marketing Mix. I'm providing the background and intofrmation from the sylabus so you can have a better understanding of the information that my Professor want me to develop. Your help is greatly appreciated.
The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing these elements can you actually implement your marketing strategy. This week you will focus only on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers. In a five to six page report,
· Provide a detailed description of the communication channels/media (for example, advertising, personal selling, public relations, direct marketing, and sales promotion) you would use to communicate with your target segment. (Be sure to provide research to support the pros & cons of each channel)
· Explain your rationale for choosing (or not choosing) these specific channels/media.
· Describe the message you wish to communicate in each case and explain your rationale for the message.
· Develop a strategy to measure the effectiveness of the campaign.
Has the internet played any role in how you developed your marketing approach? Why or why not?