Description of red bull energy drink


Discuss the below:

•A description of Red Bull Energy Drink

•The core products/services they offer

•A brief history of Red Bull Energy Drink

•Key current competitors

•A SWOT (strengths, weaknesses, threats & opportunities) analysis ?For each, identify and describe a minimum of 3 examples (12 in total).

•A description of the product/service that you want to market & SWOT rationale

Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.

•Segmentation approach and rationale ?e.g., Demographic, geodemographic, behavioral, psychographic, etc.

•Target market(s) description

•Positioning statement

•Marketing mix details

?Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.

•Success metrics ?Discuss at least 3 metrics you might analyze to evaluate the success of your plan.

•International considerations

?Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.

•Conclusion

?Summarize your plan and why it deserves to be funded.

•References

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