"Write a 1,400- to 1,750-word paper describing a strategic sports marketing plan. · Organize your paper using the outlines below. Answer each of the questions and prompts methodically; they help create a comprehensive sports marketing plan. If a particular section does not apply to your chosen organization, be sure to explain why. o Executive Summary · What are the historical trends of the product or event? · What are the internal and external contingencies that affect decisions of the governing organization? · What are the current consumer demographics of the product or event? · What is the condition of the local economy? · How does the economy affect your product or event? · What is the major competition for your product or event? o Introduction · What is the mission statement of the organization? · What are the organizational objectives? Use measurable examples such as elevated attendance percentages or increased number of season ticket sales . o Planning Process · What are your consumer needs? Define your product or event's problem statement, stating your research objectives, presenting your method for data collection, and identifying your primary data collection instrument. · What is your market selection? · Define your segmentation by identifying the new target audience and how you select the right marketing mix. · Define your method for target marketing. · Define the appropriate positioning of your product or event. o Marketing Mix Decisions · What are the specific issues concerning your product or event? · What are the promotional issues concerning your product or event? · Evaluate the characteristics of your proposed promotion. Create examples such as unique fan giveaways, focusing on certain stars, or activities that will attract new fans. · Evaluate your marketing methods. Do these methods promote, advertise, or otherwise represent your product or event? Define the anticipated effects (including cost of p romotion). · What are the potential pricing issues? Consider your organization's internal and external financial constraints, as well as the state of the local economy. o Evaluation · How would the success of the plan be evaluated? · When would the success of the plan be evaluated? · Format your paper according to APA guidelines. This paper is not due until August 22nd by midnight CST. My topic is to use a sports festival for my final project. "