Assignment:
Personal Reflection Paper
PART 1
Part 1A
Based on the new hotel concepts which you have toured and had meetings with in Amsterdam, provide a detailed insight into one of the following concepts (Sir Adam*, Zoku*, Moxy* or Residence Inn by Marriott*). Your personal observations and feedback should include the following:
The person you met with and / or who gave you a presentation.
Overview of the owning company (or people in control of the hotel) - areas of investment, interest, company history.
Type of brand affiliation and relationships
Development Plan of the company - countries, brands, business model.
Concept description - rooms, public space, services, staffing, philosophy. (5)
Location description - pros and cons.
Differentiating factors / USP's.
Part 1B
All of these hotel concepts* in Part 1A are part of a mixed-use development. For one of the concepts* not selected in Part 1A, explain the overall mixed-use development in detail including:
The overall mixed-use components, layout, various tenants (if applicable), etc. (3)
The benefits to the real estate owner.
The benefits to the hotel concept / operations.
PART 2
Select two of the following concepts to compare and contrast: Hilton Amsterdam Airport, Conservatorium, Kimpton, Generator.
Explain the following:
Concept 1
Concept 2
Name and type of ownership company:
Type of brand affiliation, and relationships:
Description of the concept - product, services, philosophy:
USP and differentiation factors:
Which one you consider more innovative and why?
Which one would you choose to invest in from an owner perspective and why?
PART 3
Part 3A
- Based on your meeting at Booking.com:
Provide details of who we met with their roles and background.
Background / history of the company from founding until today (2018).
Explain the role of Booking.com in terms of:
- Branded hotel companies
- Independent hotels
- Innovation and product development
- Employees
- Revenues
- Expansion
- Why they are so successful
Part 3B - Based on your meeting at Host, explain:
Who we met with and their roles?
What is Host in terms of a type of company?
What is Host's ownership strategy?
What are its limitations?Why is Host so successful?
PART 4
In your own words, describe your overall learnings from this Fieldtrip, benefits, and experiences.