Describe the value the new product or service


Assignment:

Each team member must research and describe a product development or management process, methodology, or model that could be utilized to implement the innovation. The group should select and use one of these models for developing its own implementation plan.

For assignment, write a paper of 2,000-3,000 words that addresses the following:

1. Finalize the name and include a one- or two-sentence description of the innovation.

2. Describe the value the new product or service will provide to customers and describe the need it will meet.

3. Utilizing the model selected by the team, create the detailed implementation plan for the innovation. Make sure the plan accounts for contingencies/risks in the implementation process and includes realistic timeframe and budgeting considerations.

4. Use graphics such as organizational charts, process maps, and/or budget tables as appropriate to increase the readability and professional appeal of the plan.

5. Include in-text citations from at least six secondary sources. Each person on the team must contribute an article from the research that was completed on product development or management processes, methodologies, and/or models.

Prepare assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Phase 1:

Your team will prepare a presentation to recommend your implementation plan to the appropriate audience for your innovation (e.g., venture capitalists, your CEO, your board of directors, etc.). Your goal is to persuade the audience to back your plan. Prepare 10-15 professionally developed presentation slides that accomplish the following:

1. Describe the innovation and its value to both customers and the organization/entity to which you are pitching your idea.

2. Review the implementation plan in significant enough depth to demonstrate your thorough understanding of the implementation process.

3. Include a cost/benefit analysis appropriate for your particular audience.

Ensure your slides are visually appealing and conform to conventions of effective slide design. Include a reference slide with a minimum of three secondary resources utilized in the development of your presentation.

While APA style is not required for the body of assignment, solid academic writing is expected, and documentation of sources should be
presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

Phase 2:

Create a 500-750-word reflection on your team project that addresses the following:

1. Assess the overall effectiveness of your team. How did the team's dynamics contribute to both the success and the challenges of creating an implementation plan for your innovation?

2. Assess the overall effectiveness of the model your team selected to both choose and implement your innovation. What were its strengths and weaknesses?

3. What would you have done differently if you were working on the project independently? What other potential strategies might be more effective for bringing this particular innovation to fruition in your opinion?

4. Overall, do you think teams contribute to or hinder innovative thinking and processes? Why?

Evaluate the internal processes or strategies within an organization in which you are involved, such as your workplace, school, church, or community group, in order to identify a problem that provides an opportunity for innovation. Then, determine an innovative solution for addressing that problem. Examples of potential solutions are entering a new market, implementing a new practice or process, or even changing management structures. The ultimate goal of your solution should be to increase the diffusion of innovation within the organization and contribute to a culture that appreciates innovation as a key to competitive advantage and organizational success.

Phase 3:

You should identify your problem and generate potential solutions early on. Begin drafting your implementation plan in stages as you work through the course topics. As with your CLC project, you should research and select a model for evaluating both the feasibility of your idea and the implementation plan.

1. Describe the problem your innovation targets. What is the scope of the problem and which stakeholders, both within the organization and without, does it impact?

2. Describe your innovation and explain how it addresses the problem. How will it meet the needs of the organization and all stakeholders involved?

3. How does the innovation contribute to the organization's competitive advantage?

4. Develop an implementation plan for effectively diffusing the innovation within the organization. Make sure the plan addresses potential resistance and obstacles, including people and processes.

5. Identify an appropriate method that could be used for measuring the impact of the innovation on the organization. Explain why you think this is a relevant measure.

6. Finally, assume your innovation is adopted by the organization. Make recommendations for additional improvements within in this organization (in processes, practices, structures, etc.) that could create and sustain momentum for innovation.

Include at least eight in-text citations from at least five secondary resources from your research.

Prepare assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

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Marketing Management: Describe the value the new product or service
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