Assignment: Receiver Coffee Ivey Case Study
i. Use Ansoff's Matrix and evaluate the type of growth Receiver is seeking, and determine the actions that are appropriate for that type of growth.
ii. With the goal of growth in the wholesale market in mind, create a set of marketing tactics (i.e., product, promotion, distribution, and price) that build on current operations but would better position Receiver for the future.
iii. What are the elements of the Receiver's marketing strategy (i.e., its positioning and target market) in 2018?
iv. Explain the nature of the growth experienced by the company to date.
v. Conduct a competitive analysis of the industry in which the Receiver competes.
vi. Describe the customer segment(s) served by the Receiver.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- RECEIVER-COFFEE-BREWING-UP-WHOLE-SALE-CUSTOMERS.rar