Assignment
Part A:
Locate an online article (links can be found in the Additional Resources section of the eText area) which provides an example of the importance of the customer plan in action in business today. The article may directly mention the business plan, or you may find a company using parts of this plan to make decisions on strategy. Briefly summarize the article, using the textbook to support the information given.
Part B:
The second part of the paper is your opinion and thoughts about what you learned in Part A. Include the following:
Examine how that part of the plan is affecting or could affect how the organization provides service.
Describe how this plan incorporates ways to build customer loyalty.
Incorporate your own experiences and relate them to information from the textbook that helps to support your thoughts and opinion.
Note: If you do not include your opinion, the paper WILL NOT be graded.
The paper should be 1-2 pages in length, double spaced with a font size not larger than 12 point, New Times Roman. Correct APA formatting is required, including proper references and in-text citations.
Part 1: Your Organization
Write a brief (150-200 words) summary about the organization you plan to focus on throughout the course. What service/product is sold to whom and for what?
Then, describe the following aspects of your chosen organization:
A. Problem-Solving Process
Think of a recent issue that you have been made aware of. Detail how that problem was solved using the problem-solving model steps detailed in the text:
a. Identify the problem(s).
b. Understand the problem's unique characteristics.
c. Define solution requirements - be specific about company policies in place.
d. Identify possible solutions.
e. Select the best solution.
f. Implement the best solution.
g. Observe and evaluate the solution's impact.
B. Culture
Describe the culture in your organization. How does this culture contribute to the customer service provided to customers?
C. Customer Base
Describe your customer. What are their consumption practices? Payment practices? What are their expectations? How does your company support differences in consumers?
D. Empowerment
How are employees empowered at your organization? Examples of empowerment? How are customers empowered?
E. Co-Production
Describe the existence of co-production practices in your business. Does it depend on the situation? Provide an example of its use/non-use.
F. Negotiation
Are there procedures in effect that allow for negotiation?
Part 2: Evaluate
Evaluate the effectiveness of each point described above.
a. How does your problem-solving process and your systems of empowerment relate to your customer base?
b. How would you describe the relationship representatives of your company have with your customers? Why?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.