Describe the companies omnichannel strategies
Problem: What conclusions can be drawn regarding the companies' omnichannel strategies and their impact on market share, customer satisfaction, and other relevant measures of success? (Officeworks vs Winc)
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What conclusions can be drawn regarding the companies' omnichannel strategies and their impact on market share, customer satisfaction
Finally, design a marketing mix to allow the organisation to grow and sustain competitive advantage in that market.
For example, what competitor and shift in an environmental factor such as new technology or changing cultural preference, did the company fail to adapt to?
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