Homework: Determining Market Consideration
Prompt
Refer to the CMO Memo for Target Audience and create a consulting report describing how the four Ps can be used to attract existing and new customers back to the U.S. Park Southeast when it reopens.
For the purposes of this homework, you will include the following in your consulting report.
I. Describe the plan to market the product to the identified target audiences.
i. What communication strategy will you use for the target audiences, regarding the park services?
II. Describe the role of place in attracting customers back into the park.
i. Identify the appropriate communication method to share information about the safety measures you have taken.
ii. How will you plan a marketing campaign around "convenience of use" as your unique selling proposition (USP)?
III. Determine the pricing strategy that should be considered to drive new and existing customers.
i. How will you communicate the value of your offering through an effective pricing model?
IV. Describe two promotional events aimed at your two target audiences designed to drive attendance.
i. Include one promotional event for each of the two target audiences. This element requires you to use your own creativity or previous exposure to promotional events.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.