The firm's marketing team has never before made a marketing plan for potential clients outside of mainstream American culture. Firm now has been tasked with designing marketing plans for firm's major products of cosmetics and women's clothing which will reach specific cultures your firm has targeted: Chinese, Phillipines, and Russian. Some team members are panicked, feeling they have no familiarity with cultures to target clients there. Others think it will be no different from marketing to mainstream American customers.
Describe with marketing team elements which will require to be explored as potentially different from marketing plans as of cultural and communication differences between these countries. Describe approaches which would make greatest, most acceptable appeal to products in these countries or regions. Plans must focus on Chinese, Philippines, and Russian populations internationally. Explain how developing plans will vary from development of strictly domestic mainstream clientele.
Introduction: Why Americans and Russians working together in Moscow do nt understand each other
Americans:
National History, motivation approaches, leadership, group dynamics, and communication
What do they believe of Russians?
Russians:
National History, motivation approaches, leadership, group dynamics, and communication
What do they think of Americans?
What both cultures have in common?
What is your plan to reward individuals and teams?