Assignment: Final Project - Industry and Company Analysis
Your Assignment
All of your hard work and relentless efforts have paid off! Your company's main product or service is doing better than expected. In fact, you will be meeting next month with a group of investors and the company's Board of Directors to secure an infusion of $100 million in new capital to significantly expand operations. To prepare for your presentation, you need to conduct a thorough and honest evaluation of your company and its products or services.
Instructions
Write a 7 to 9 page paper in which you address the following topics:
1. Describe your company and its major products or services from economicperspectives using terms and concepts learned in this course. Include such aspects as:
a. Market sector and industry
b. Market structure-pure competition, monopoly, monopsony, or oligopoly
c. Major products and/or services
d. Elasticity and the factors that affect their supply and demand
e. Other economic characteristics, such as utility, type of good, etc.
f. Noneconomic forces that impact sales and profitability, such as weather, business cycles, technology releases, or regulations.
2. Analyze your industry using Porter's "Five Forces" framework.
a. Classify each force as weak, strong, or neutral?
b. Why did you choose that classification?
c. How can your company best leverage this information?
3. Present information on pricing practices-basic and discriminatory.
a. What are the more common pricing practices utilized by your company and/or within its industry?
b. What types of discrimination options are not being used, but could be implemented?
4. Evaluate your company's short-term and long-term economic outlooks.
a. Macroeconomic drivers-Using GUIDES, choose one indicator that poses the greatest external concern and one indicator that poses a reassurance.Explain why.
b. Given the above investigation into your company and its industry, what type of outlook (favorable/unfavorable) can your investors expect over the short-term (5 to 7 years) horizon?
c. What type of outlook (favorable/unfavorable) can investors expect over the longterm (8+ years) horizon?
Note: Refer to the course content and show that you have used online resources to gather both quantitative and qualitative information related to your company.
Professional Formatting Requirements
• Typed, double-spaced, professional font (size 10-12), include headings and subheadings, with one-inch margins on all sides
• Include a Cover page containing the title of the assignment, your name, your professor's name, the course title, and the date
• Include an Abstract: a short summary of your paper that readers can use as an overview
• Tables or graphs are encouraged as appropriate and can be embedded within the body of your paper or added in an Appendix
• Include a References page that enables the reader to locate original sources. Application and analysis of course materials and resources are expected, and additional research is welcome
• The Cover page and References page are not included in the required length.