Assighnment: Product/Market Report
TOPIC: International Business Development
TYPE: Group Project (2-3 students per group)
PURPOSE: To develop an export marketing strategy for a product or service
DELIVERABLE: You have just been hired as a consultant to [Company of your Choice] formulate an international business expansion plan which involves entering new markets. The CEO wants you to evaluate and select at least one new market to enter and submit a report for his consideration, you have been asked to:
1) Clearly define your market segment, or segments
2) Select at least one target market
3) Determine which products (from the existing line) would be marketed to that target
4) Describe how you will enter the market (market entry strategy)
5) Determine any product/service modification or localization requirements (both mandatory and voluntary).
6) How your will position the product vis-à-vis the competition
7) What will be your promotional mix?
a. Be sure to address how your promotional tactics will effectively reach and serve the targeted audience (e.g. appropriateness)
b. Be sure to integrate digital marketing into your promotional mix
c. What will be your aftersales service engagement strategy?
8) Who will be your cooperators and channel partners in the target market?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.