Assignment
Use and follow APA style for this assignment.
Web AssignmentHill-Rom is a leading B2B firm that dominates a niche in the healthcare industry.
Go to https://www.hill-rom.com/usa/, andanalyze the product and services offered to hospitals by this firm.
1. Using theoretical aspects included in Chapter 12, explain the buying process for a hospital that might beinterested in this product.
2. Describe how Hill-Rom products or solutions might reduce the total cost-in-use for a hospital (B2B application).
3. Describe how Hill-Rom might also reduce the total cost-in-use for a consumer (B2C application).
4. In reviewing the marketing techniques on this website, is Hill-Rom effectively reaching its target market(s)? Usingexamples from the website, substantiate your position with an eye on all four elements of the marketing mix.
Your response should be a minimum of three pages, double-spaced. References should include your textbook plus aminimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrasedand quoted material must have accompanying citations. All references and citations used must be in APA style.