Question: In the case of the Clemson Telecom contract, the other party was unable to uphold their end of the promise. When one contract fails to perform as promised, it is called a breach of contract. Specifically, in this case, this would be considered a material breach of contract which is when someone has neglected their responsibilities in a contract. When this occurs, the other party, in this case Sam's, can pursue by suing the party for damages in a civil lawsuit. The type of damages they can sue for are general damages which cover the loss directly and necessarily incurred by the breach of contract.