Assignment: Principles Of Retailing
Analyzing a Retailer
The following Course Outcomes are assessed in this Assignment:
1: Discuss the business environment and its impact on retailing.
2: Demonstrate college-level communication through the composition of original materials in Standard English.
The business environment presents opportunities and threats to all retailers. Select any retailer and follow the checklist below to detail how these concepts impact its ability to serve its customers. Be sure to complete the Learning Activities before starting the Assignment.
Checklist:
• Discuss consumer demographics (do research at the U.S. Census database on population and lifestyles) and how these are tied to consumer behavior. Explain what a retailer must keep in mind to better serve its customers.
• How might the economic environment affect media decisions?
• Describe social media trends that might impact the retailer you chose.
Go to your chosen retailer's website:
• Describe any of the sales promotion tools from the list in your textbook (Figure 19-9) that you see used on your chosen retailer's website.
• Explain how the Internet presents a promotional opportunity for your chosen retailer and why.
• Discuss how your chosen retailer uses advertising media. Provide three examples.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.