Discuss the following:
Find Strategic Opportunities
Describe Abell's three-dimensional business-definition model and explain where it can be utilized. Then, consider Reader's Digest Association, publisher of Reader's Digest, the largest circulation magazine in the world in 1992. As famous and as popular as its magazine and brand were at the time, the real value to the company was the huge database of subscribers that it had (around 50 million readers). It has used that database to sell various products such as condensed books and other publications, videos, CDs, and so on. Using Abell's model, explain what other products it could send down this distribution channel which would be amenable to mail order and that would appeal to its subscriber base.
In addition to the text, you must use at least one scholarly source. Your paper must be two to three pages in length
Use the following references:
Recommended Resources
Article
• Free Management Library. (n.d.). How to conduct market research [Blog article]. Retrieved from https://managementhelp.org/marketing/market-research.htm.
o This resource describes the concept of market research and the steps to conduct.
• My Strategic Plan. (n.d.). Vision Statements. Retrieved from https://mystrategicplan.com/resources/vision-statements/#Criteria.
o This resource explains mission statements.
• Investopedia. (n.d.) Industry handbook: Porter's 5 forces analysis. Retrieved from https://www.investopedia.com/features/industryhandbook/porter.asp#axzz1oThwGEo9.
o This resource discusses Porter's Five Forces.
Multimedia
• ideabuyerLLC. (2008, April 5). Conducting Market Research[Video file]. located from
https://www.youtube.com/watch?v=2TMvfUYZ3dE
o This video offers suggestions related to conducting market research.
Review the attachment:
Attachment:- Organizations.pdf