Discuss the below:
• Describe a current PR campaign that uses media connectors. Discuss the types of media connectors that are used and the target market that they appear to be reaching. Provide rationale for your selection of the target market.
• Describe a current PR campaign that uses nonmedia connectors. Discuss the types of nonmedia connectors that are used and the target market that they appear to be reaching. Provide rationale for your selection of the target market.
This post should be 3 paragraphs (300 words). Be sure to cite and reference the sources in APA forma.
• Select 1 student's post that addresses a traditional media connector. Based on the information provided, add an electronic media connector that would be a good fit for the campaign. Explain your reasoning.
The second interactive response should include the following:
• Select another student's post that addresses a nonmedia connector. Based on the information provided, critique the company's selection, and provide at least 1 other nonmedia connector that would be appropriate for the campaign. Explain your reasoning.
• Assist a variety of students in class so that each person will get feedback from a colleague.
Each post should be 1 paragraph (75 words) and should be substantive in nature. Citations will be needed because research is required for the interactive responses.
Student 1
The previous unit for me was somewhat of a rocky start, but I am determined to thwart any distractions this week as soon as possible. Therefore, my goal to develop quality deliverables is to review each assignment carefully and to make sure I refer back to my assignment details as I research all assignments. I intend to read the chapters from the text as outlined and study the MUSE presentations. I usually take notes as I listen to the presentations as well as highlight any terms from the presentations that may be connected to the assignment. Also, as I do my research, I will make note of any questions I may need clarity on and present them during live chat on Wednesday. I intend to take advantage of the interactive activities throughout the text. I realized towards the end of the week that the "concept cases" and "reflection questions" are a great study tool. I especially like the "reflection question" since it gives you a page number or the section to find the material. I definitely intend to interact more in the discussions.
In the event that I do not aim for a career in Marketing Management, I think this course is designed to prepare one for a number of managerial roles in the business sector. The advancement of technology has drastically changed how companies are trying to reach their target markets, and the business world expects us to know that. I think studying the concepts of the new and exciting world of marketing will give me an advantage over those that may not have had exposure to terms such as MPR, connectors, value messages, etc. This class will also improve their communication skills; educate them on different business structures, and ethics in advertising and journalism. This class is an in depth study of numerous mediums and how they are used (AmericanInterContinental University [AIU], 2015)
Student2
The text book for this class will be the first place to get information and support for the subjects that will need to be addressed in this class. Ethics is one of the items to cover and though this is an easy topic to discuss the text book has some great information to use as support as to why something is considered ethical. Understanding what MPR and branding really were for unit #1 came from the text book so that the correct definition for this subject was found. Looking strictly online for the information that will be needed for the upcoming subjects could get one in great trouble if they do not make sure that that the bottom line is going into the right subject.
That said the internet will be the next choice for looking for the supporting information. This will give examples as to how to pitch a story successfully or how to plan an event that will be on course for what it trying to be accomplished and follow the vision and mission statements of the organization. Having other ideas from those that have failed and had success will help with accomplishment of the assignment and also in the real world. Learning how things are done in different cultures can also be collected so that if the event needs to happen to reach those of a different background, there is no offense made from a lack of knowledge. There are many things that can gathered to make these assignments and real life be successful that the text book for this and other courses do not cover.
All of this information will at first be a short term memory thing, but after it has been used over and over again it will become something that can be drawn upon time after time. Application is the key, and these assignments are a way of doing this. The research that has been needed in other courses to cover these same subjects have helped it come more naturally and with less time spent on trying to understand the subject because it is already there. Information that reminds about the delicate nature of ethics and how to pitch an idea successfully are what is going to be needed for anyone that goes into management and moving this data into the long time memory is the perfect way to be able to draw upon it at a later day.