Assignment: Social Media Guidelines
Goal
Write a one-page summary that clearly and concisely describes a company social media guidelines (detailed below) so that it can and is likely to be used by rank -and- file employees to guide them in official and personal use of electronic communications. Your summary should identify any holes in the guidelines and suggest an appropriate solution(s).
Overview of the Assignment
Many companies have rules governing how employees should use social media, both in and out ofthe office, but often they are too long, cumbersomely worded and lacking in common-sense, easy-to-use rules of thumb. Your assignment is to revise and improve existing social media guidelines for a given organization (detailed below) into 1 page of essential information that is employee-friendly in terms of language, length, and clarity (i.e., so it is more likely they will actually read, understand and follow the guidelines). Note that you should clearly delineate between appropriate office and personal use of social media so that the boundary and appropriate behaviors are clear.
For this assignment ONLY, you may use exact words without quotation marks or citations because you are being asked to edit what someone else has written. That means that in this assignment only, it will not count against you as plagiarism if you use wording verbatim. Because you are fixing someone else's work, it's clear where some of the language comes from. Keep in mind, however, that you'll be graded on how well you improve someone else's writing , and much in the Apple document would be improved by being shortened and re-worded. That means you will be graded on how clear and concise the re-written document is and on how well you summarize information without sacrificing essential content.
Assignment Breakdown
Plan your schedule as needed to complete the stages of the assignment on time.
Step 1 Review the existing social media guidelines for Apple. Go to: https://forums.modmy.com/content/6133-apple-retail-blogging-online-social-media-guidelines-leaked.html
Step 2 - Review the readings on creating effective social media guidelines.
Step 3 - Re-review the Apple social media guidelines, assessing strengths and weaknesses vis-A -vis the readings.
Step 4 - Revise the Apple social media guidelines into 1 page of essential information that is employee-friendly in language,length, and clarity.
Have you clearly and succinctly summarized the information without sacrificing essential content?
Have you addressed any holes you found in Apple social media guidelines by suggesting appropriate solutions to address them?
Step 5
Submit the 1-page social media guidelines for a grade