The objectives of the module are to enable students to be able to:
- Demonstrate understanding of entrepreneurial marketing concepts and theory, in relation to and as an extension of conventional marketing knowledge.
- Explain how entrepreneurial marketing provides a vital mechanism for enacting marketing strategy/ a strategic marketing approach in an organisation
- Articulate the necessity and benefits of being able to adopt an entrepreneurial marketing approach in practice, as a way of addressing modern commercial challenges for organizations
- Explain how they might start to build their own capacities in entrepreneurial marketing according to their individual preferences and career paths
Attachment:- case study.zip