Assignment - Global Strategy
Written Assignment Objectives:
Understand how a company's management orientation can direct their approach to foreign market entry
1. Demonstrate understanding and application of the external environments affecting global marketing activities
2. List, describe and apply the different modes of foreign market entry
3. Analyze qualitative country and business facts and their implication on global marketing strategy
4. Make and defend your country selection and business decisions
5. Develop critical thinking skills by demonstrating ability to apply global marketing concepts to a particular situation
6. Demonstrate college-level writing skills consistent with a 400-level course.
Imagine you own a company that manufactures sunglasses. To lower production costs, you want to move your factory from a developed country to a low-wage country. After doing some research, please answer the following questions:
• Choose a prospective country from the list provided in the next to the last Iink. This is the country to which you will move. Why did you select this country?
• What elements of the national business environment will affect your move?
• Are there any obstacles to overcome in the international marketing environment?
• How will managing your company be different in the new country? Think about the environment and the culture.
• How will managing your new employees be different in the new country? Think about the environment and the culture.
Written Assignment Objectives:
1. Understand how a company's management orientation can direct their approach to foreign market entry
2. Demonstrate understanding and application of the external environments affecting global marketing activities
3. List, describe and apply the different modes of foreign market entry
4. Analyze qualitative country and business facts and their implication on global marketing strategy
5. Make and defend your country selection and business decisions
6. Develop critical thinking skills by demonstrating ability to apply global marketing concepts to a particular situation
7. Demonstrate college-level writing skills consistent with a 400-level course.
PREPARE your written assignment as follows:
1. Thoroughly read the chapters in the weekly conferences and conduct additional outside research on country and business resources.
2. Review the following global marketing topics to ensure you understand the marketing principles and can demonstrate you can apply them in this case.
External Environments (Module 1)
• political environment
• economic environment
• legal and regulatory environment
• technological environment
• cultural environment
• competitive environment
Management orientations (Module 1)
• ethnocentric management orientation
• polycentric management orientation
• regiocentric or geocentric management orientation
Modes of foreign market entry: (Module 2)
• exporting
• licensing
• franchising
• contract manufacturing
• joint venture
• strategic alliances
• mergers and acquisitions
• wholly owned subsidiaries
3. Prepare thoughtful answers to the questions being asked!
4. Follow ALL the guidelines for writing and submitting your Written Assignment
5. The Written Assignment should be 4-5 pages in length.