Demonstrate a critical understanding of the standardization
Demonstrate a critical understanding of the standardization vs adaptation debate in International Marketing. Make reference to positives and negatives from organisational and consumer perspectives.
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few paragraphs on the current views of social identity theory this does not include a founders view or a classic view i
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using relevant international marketing concepts critically analyse the claim that a glocalised marketing approach is
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demonstrate a critical understanding of the standardization vs adaptation debate in international marketing make
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