Demand uncertainty


Demand Uncertainty

You own two gas stations that have different levels of demand.  Below are the gallons of gas each station has sold over the last 5 weeks.

Week

Good Hope Rd

Capitol Drive

12/1

7958

2265

12/8

8625

4299

12/15

12325

4523

12/22

12632

3305

12/29

9985

3165

a) Determine the average and standard deviation of demand for gas for each station.  If you use Excel, be sure to use the STDEV() or STDEV.S() formula for standard deviation.

b) Calculate the coefficient of variation for each station and state which station has the most predictable demand.

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Marketing Management: Demand uncertainty
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