Wiki Topic: Consumer Behavior and Coke, Samsung, Dove, Apple, etc., Ch 7.
Context
Coke, Samsung, Dove, Apple, Nivea and Google are among the many firms that use psychological influences such as motives, learning and attitudes to re-shape your perception of their products, to ensure your receptivity to the firm's messages, and to increase market share.
Task
Your collaborative task is to apply the above topics to the questions below. Utilize the text and other sources to respond to the above wiki questions.
Use headings and sub-headings to delineate topics. You must link example(s) to specific theory. The team should
1. allocate tasks equitably so that everyone has an equal level of responsibility;
2. work together to organize thinking, content, examples, sound, photos, etc., logically.
Define the three major categories that influence the CBDP (situational, psychological and social influences).
Psychological influences on consumer behavior are perception, motives, learning, attitudes, personality and self-concept, and lifestyles. Define each influence.
Next, focus on the three highlighted influences, using text, photos, video clips plus your original commentary, to investigate how marketers use these specific concepts to shape motives, learning and attitudes about products, services and ideas.
Initial Sources:
Tolentino, J. 4/2/2016. How ‘Empowerment' Became Something for Women to Buy, New YorkTimes.
The Nacho Dorito, 10/2/2013, New York Times, p. D7.
Katz, M. 10/2/2015). The Decline of ‘Big Soda', The New York Times.