Assignment:
Q: Dave Rodgers, Manager of the Marketing Division at Hume and Weston Ltd, has been called by the Human Resources Manager, Ms Wilson, to explain the high number of recent resignations from his department. Most resignations have been from the younger graduates who have complained about the lack of direction, no sense of belonging and no support given by Dave. Dave does not see a problem with the high staff absenteeism, and would rather not discuss his department with Ms Wilson. Ms Wilson demands that he solve these problems immediately.
(a) Define the terms staff absenteeism and corporate culture
(b) Explain how two of the key management roles (planning, organising, leading and controlling) could be used by Ms Wilson in her position as Human Resources Manager.
(c) Identify and explain an appropriate motivational theory and discuss its benefits for the Marketing Division.
(d) How would Dave Rodgers apply this motivational theory (in part c. above) to the Marketing Divisionfi
(e) What management style has Dave Rodgers been using in the Marketing Divisionfi
(f) Recommend a more appropriate management style Dave could use to improve staff morale. Describe two features of this style. Justify your choice.