Answer these question by using the web (Google), or your best opinion.
Chapter 8 –Build the Brand- Due Nov. 18 by Midnight
1. Define the terms Brand, Brand Equity, Brand Identity, Brand Associations, Brand Assets, Co-Branding and Category Extensions
2. You are the product manager for Ralph Lauren’s Polo shirts. What specific information are you trying to convey in the brand’s iconic polo pony logo? What does the Polo brand say about quality, features, style relative to the Tommy Hilfiger and Lacoste brands?
3. You have been asked by Coca-Cola’s product manager to present the arguments for and against extending the Coke brand to a new cola drink. What would be the arguments for and against extending the Coke brand to a new cola drink?
Chapter 9 – Service as the Core Offering - Due Nov. 18 by Midnight
1. Define the terms service economy, service sector, fluctuating demand, customer-centric, customer expectations management, customer advocacy and dimensions of service quality.
2. Identify five dimensions of service quality. Considering these with respect to Netflix, how does the firm stack up on each of these dimensions to set itself apart from competitors and other providers of entertainment content?