An Innovative Product
Define the term innovation. Then, research what you think is an example of an innovative product or service. Include the following within your discussion:
- What is your product, and why do you feel the product you have selected is innovative within its industry?
- How was the product introduced to the market, and which approach was used-entrepreneurship or intrapreneurship?
- What were the advantages or disadvantages resulting from using the particular approach?
- What were the challenges faced in bringing the innovation to market?
Assignment Objectives
Assess the role and nature of entrepreneurship.
Appraise the importance of marketing and its role in our economy.