Define the industry your company is participating in


Questions You Are To Answer:

  • Based on the limited information you have, identify what is the "thread" (the question you wish to answer) as the perspective to answer the following questions to tie everything together. Write your answer as a question please.
  • Identification of perspective:
  • Define the industry your company is participating in. Justify in detail why you placed them in this industry.
  • Identify the competition and in detail why you view them as competition
  • Identify in detail who your customers are.
  • Do a SWOT analysis for your case with a minimum of 3 items for each component
  • For each element justify specifically how or why they relate to your thread.
  • For each weakness in the internal analysis how would you "twist" each one into strengths.
  • For each threat in the external analysis how would you "twist" each one into opportunities.

 

Good

Bad

Internal

(Direct Control)

Strength

Weakness

External

(No Control)

Opportunity

Threat

  • Michael Porter's Five Forces Model.
  • Give a definition of what each means when developing your strategy as it relates to your thread.
  • In your opinion, which is the strongest force that will shape your strategy and how should it be shaped to maintain competitive advantage and create value for your customer.

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Marketing Management: Define the industry your company is participating in
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