Assignment:
Select an existing business that is dealing with, or has recently dealt with, a negative public relations situation involving business ethics. You may also use your own company. Consider the effect this negative public relations situation has had on the organization's strategy. Then write a white paper focusing on how this organization can alter their business strategy moving forward in a manner that demonstrates logical analysis and reasoned judgment. Your white paper should be at least 500 words in length. Specific sections to your white paper should include:
• Define the audience and their concerns
• State the problem
• Provide a recommended solution to the problem
• Summarize the potential benefits and return on investment from your recommendation
Post at least one response to one of your peers' posting. Responses should be substantive - state and support your response on their posting. A response such as "I agree" will not meet the assignment criteria. Each response should be a minimum of ten well-structured sentences and posted as a "reply" to the original assignment posting.
In your response please review and critique the analysis of your colleague. Indicate what additional information would help to inform/justify their recommended solution to the problem.