Expected Course Outcomes
By the end of the semester, students should be able to:
1. Define sports marketing and sponsorship concepts;
2. Connect real-world business/social issues to course concepts;
3. Analyze problems related to the use of sports related marketing and offer managerial and analytical recommendations;
4. Conduct sports marketing research and marketing planning;
5. Prepare professional quality marketing deliverables (plans, communication sequences, and presentations).
Attachment:- sports_marketing.rar