Assessments must be all your own work and must not have been copied in part or in whole from any other source, such as books or the internet, or from other students' work. If you wish to use another author's exact words in a short quotation this must be clearly marked up in inverted commas with the exact source given, including page number, so that the reader can clearly see which words have been copied and are not your own. Just quoting references used at the end is not sufficient.
Please see your course handbook or the Faculty website for more information on referencing and university regulations on plagiarism.
Instructions for Submission
Students should submit their coursework on the Turnitin facility provided on the 105MKT moodle page.
Please state the name of the Module Leader clearly on your work.
RESIT COURSEWORK QUESTIONS:
Answer BOTH Section A and Section B
Section A
Identify and explain the key macro and micro environmental factors which will impact on the marketing planning for a consumer electronics product of your choice over the next 12 months in a defined geographical market of your choice.
Word Limit 750 words
Section B
Define segmentation, targeting and positioning. For your chosen product, identify and define a target market segment and desired positioning for the product, and explain how all elements of the marketing mix can be used to achieve success in your target segment.
Word Limit 1250 words.
Attachment:- _seminar_b_-_phase_test_.rar