Marketing management;
1. Define Marketing in your own words. How has the definition changed over the past 40 years?
2. Define Marketing Management.
3. Define the 4P's; and then discuss how EACH ONE is affected by the GLOBAL market place. What additional considerations need to be thought about?
4. The Marketing Mix: (the 4P's....) What should a Marketing manager do FIRST to obtain the RIGHT MARKETING MIX ? Why is this so important to the company's bottom line?
5. Define and Discuss Strategic planning with regards to MARKETING in a Global environment.
6. Why does a Marketing VP have to be constantly alert to the seven or eight marketing environmental forces? Are changes always negative?
Give one example how you might turn an unexpected bad weather situation or an unfortunate liability situation, or a bad economy, around to a POSITIVE outcome for the company- with a creative marketing twist?
7. In general, how has Rapid Globalization affected Marketing?
8. What does SWOT stand for? Why would you use this before finalizing/concluding any Marketing Plan?
9. Define social responsible marketing. Give two examples.
10. Marketing is very influential on our society. Marketing costs absorb about half of each buyer's dollar. True / False
11. Why was British Petroleum's (BP) massive oil rig explosion such a disaster to them on so many levels? IF you had been the Marketing VP of BP....what would you have done differently, what would you have recommended the CEO do immediately? or long term ?
The US Congressional Hearings on the BP disaster , and the BP testimonies were embarrassing to say the least. How & What would you have done differently?
13. Political, legal and regulatory forces are all interrelated in the marketing environment (True/False)
14. Technology has not only affected "the product" but it has also affected marketing.
Scenario: You are the Marketing Director at "Company XYZ" in Miami. Describe several ways how technology could be used to improve your marketing efforts to the Caribbean Islands and/or how it could negatively affect your marketing plan and execution.
15. Why is marketing research at the core of any Marketing Plan? Assuming you have started to research/think about your team Marketing Plan for the Droneport in Country X; what kind of Marketing research are you planning to use? Have you started gathering data? interviews? focus groups? questionnaires? libraries?
16. What is crowdfunding? Discuss how you could use Kickstarter, if you had a small business that could use a Droneport to deliver your products to customers in the region?
17. Define MIS -- Then tell me why marketing intelligence is needed now...but wasn't used as much in the 1900's ?
18. True/False: The first step in the marketing research process involves defining the problem and setting the research objectives, which could be exploratory, descriptive or casual research.
19. Define CRM: Customer relationship management. Give one example
20. Define Marketing Ethics. Give me an example
21. Explain the Wheeler-Lea Act of 1938 and the CAN-SPAM act of 2003