1. Determine if this is a use for web analytics and answer why or why not: An astrology website explores past articles written for the relevance of its content to its focus.
a. No, the company is not providing recent data to analyze through the cycle of improvement.
b. Yes, the company can collect data to create better content.
c. No, the company is not focusing on actionable data since relevancy of content is qualitative.
d. No, the company is collecting visitor data to understand its potential customer
2. A vegan leather company is focused on attracting millennial to purchase faux leather jackets through a digital campaign by aligning their campaign with referral with a referral code given out by influences and through paid search advertisements linked to a user’s conversion. They have projected the conversions based on their segments for later analysis.
Which of the five –step analytics process have they left out?
a. Define key performance indicators related to each business objective
b. Identify the business objectives at the beginning of the project
c. Associate goals for each business objective
d. Determine the segments of people to analyze the success or failure of the project.