Define how your team plans to distribute your shoes to the


DISTRIBUTION

1 PRIMARY CHANNELS - Define how your TEAM plans to distribute your shoes to the target market(s)? How will you configureyour channels? Will channels differ by market (i.e., Home, Domestic, or Foreign)?

2 DISTRIBUTION STRATEGY - Explain how your distribution aligns with your overall marketing strategy. How does your distributionstrategy support customers' perception of your product?

3 SELECT TWO (2) REAL-WORLD RETAILERS- Identify retailers (by name) and explain why they would be appropriate stores for your brand. How would your TEAM work with these retailers to encourage sales ofyour shoes?

REQUIREMENTS

Final written submission should NOT exceed two (2), double-spaced pages

Use standard 8.5" by 11" pages, appropriate margins, and an 11- or 12-point font

Submission must include your SECTION #, NewShoes TEAM #, and TEAM LEADER's name

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Marketing Research: Define how your team plans to distribute your shoes to the
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