Assignment: Marketing Research
Length: 2000 to 2500 words.
Task: Case Description:
o An individual task. It consists of the design and execution of a quantitative research project using the methodology of a survey.
o This is an academic paper, so make sure to quote relevant publications, such as academic journals and books, to support your arguments.
Task
o Research Objective: identify attitudes towards an issue of your choice that may affect society.
o Define de universe of people that could be affected by that issue. Explain why. Provide the necessary background information based on secondary research sources.
o Choose a sample that represents that universe. Provide a complete sample profile, considering demographics and psychographics.
o Write a questionnaire using a least five different types of questions.
o Apply the questionnaire through a survey and obtain a least fifty completed questionnaires.
- You may use Survey Monkey or a similar tool.
o Present a report of findings supported with charts, followed by conclusions and recommendations.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.