Assignment:
Discussion Board
Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 3 paragraphs on the following:
• What were the most compelling topics learned in this course?
• How did participating in discussions help your understanding of the subject matter? Is anything still unclear that could be clarified?
• What approaches could have yielded additional valuable information?
• The main post should include at least 1 reference to research sources, and all sources should be cited using APA format.
Individual Project
You will be responsible for creating a Pay-per-Click (PPC) Plan of 4-5 pages. For this portion of the e-Business Plan, you must include the following:
• Create a description of the 3 types of searches that will be used in your PPC plan.
• Describe the PPC campaign that you recommend for the case study company.
• Define each of the following items listed below specifically for the case study company using goal-based target estimates:
o Click-through rate
o Cost per click
o Average cost per click
o Conversion rate
o Cost per conversion
o Cost per lead
o Cost per acquisition
• Create 5 ad groups, including their purpose and suggestions for headlines and text.
• Describe how you will implement your ads and track your ad score.
Then, complete the e-Business Plan incorporating feedback as needed. All sources should be cited both in the text and in the references using APA format.