Discussion Post: Foreign Markets
Once a strategic focus is decided, the selection of the means of transferring a company's competitive advantage becomes an essential choice - does a multinational company use licensing, exports, wholly-owned subsidiaries, joint venture, direct investment, partnership, or alliance to enter new markets? Or, could it be a mix of all these?
Compare and contrast when it would be advantageous, and disadvantageous, to enter a foreign market under the methods listed above (licenses, exports, etc.). Be sure to:
1) Define and explain each method.
2) Detail when it would be advantageous, and disadvantageous, to utilize each of the methods.
3) Offer an example of a multinational company who utilizes each method and explain if you believe it is the most or least appropriate method to utilize for that company given their product or service.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.