Define and describe customer relationship management


Questions:

1. Why is it important for business managers to not leave the management of Information Systems solely to the technology professional? List and briefly discuss 6 areas of decision that business executives should not leave to IT managers.

2. What is meant when we say IT is an enabler of business processes?

3. Explain the role that the CIO plays in the business organization. Include discussion as to the qualifications and abilities that are typically necessary for a CIO to be successful and how this has changed in recent years.

4. What is an Information System? Briefly define TPS, MIS, DSS and ESS.

5. Why is the people component a vital part of an IS?

6. Why do organizations build Information Systems?

7. Why is constant re-evaluation of Information Systems necessary?

8. Explain why it is necessary for managers to be aware of the four components of an information system. Include discussion regarding what the four components are, along with examples.

9. What are the three levels in the hierarchical organizational planning?

10. What are the drawbacks of the functional and hierarchical business management schemes? How does the process perspective help solve the problems associated with the hierarchical and functional perspectives?

11. What is Business Process Reengineering (BPR)? What is the role of modern Information Technology in BPR? In your explanation show your understanding of BPR and be sure to explain why BPR needs IT to be implemented.

12. Define and describe Customer Relationship Management (CRM)

13. What are the defining characteristics of transaction processing systems, management information systems, and executive information systems. How are they different from each other?

14. What is meant by the term, "Best of Breed" as it relates to system integration?

15. What is the difference between explicit and tacit knowledge, and how are they managed differently?

16. What is the internet? Why is it important to business today?

17. Provide six examples of internet services.

18. What is the difference between "data" and "information"?

19. What is a "disruptive technology."? Provide 3 current examples.

20. Please define the terms eCommerce and eBusiness. What's the difference?

21. What are disintermediation and re-intermediation and provide examples.

22. Explain the concept of "Total Cost of Ownership" as a means of costing a company asset.

23. What are the six key Information Systems decisions business managers must be involved with?

24. What is the relationship between the overall business plan and the IS plan? Should one support the other and, if so, which one?

25. What are the two ways for business value to be created?

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Management Information Sys: Define and describe customer relationship management
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